Prezi: A Presentation in the Cloud
Do you need to deliver a sales or marketing presentation using your laptop or computer, but want to be sure that your prospects or clients will still be awake at the end? For a dramatic impact on your...
View ArticleThree Questions to Ask Before Sending Any Email
According to the Radicati Group, the average number of emails sent and received per user per day is 115. That breaks down to 78 emails received and 37 emails sent. Of the emails received, 13 of them...
View ArticleElio: a Tricycle Built for Two
What has nearly 54,000 ‘likes’ on its Facebook page, even though it isn’t scheduled to hit the streets for yet another year? How would you like to drive a new car that costs $6,800 and gets up to 84...
View ArticleHow Social Networking Could Revolutionize Your Career
Beep-beep-beep. It was the sound of my alarm, waking me up in the darkness. I had forgotten to shut it off after an early appointment I had the previous day. As I silenced the alarm, and attempted to...
View ArticleSpring It! With Springpad
At its recent annual iPad event, Apple’s Tim Cook announced that there are more than 1 million applications in the Apple App Store. Starting with just 800 offerings in July 2008, these applications...
View ArticleConfessions of an iPhone Holdout
Do you own a smartphone? According to The Pew Research Center, 56% of American adults do. In fact, more people in this country now have and use a smartphone than the 95 million who have just a...
View ArticleIt’s Very Pinteresting
You just walked in to the general store of your small community. On the wall in the entryway, one of the townspeople has mounted a series of bulletin boards. You curiously notice how people,...
View ArticleYour Next Hire: Just a Click Away?
How can you use the top three social media sites to find new employees? 1) Use LinkedIn to Recruit Employees With LinkedIn, you have ready access to the world’s largest professional network. You can...
View ArticleHow the Top 8 Consumer Trends Will Impact Your Business
Would you like to be able to look into a crystal ball to determine the consumer trends that will impact your business in the near future, so that you can be proactive, rather than be a victim of...
View ArticleInstagram: Why Square is So There
You are traveling on business and see a unique scene that you want to share with the staff back at your office. You wish that you had your digital camera with you to capture that shot. Suddenly...
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Can Customers Find You? Getting Started with Local Search
Do you remember when you would “let your fingers do the walking through the Yellow Pages?” In the past, when consumers would need to purchase products or services, they would turn for help to the...
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Google: It’s Much More Than Just Search
Do you use Google to search the Internet? If you are like most people, you do. Google has 2/3rds of the search engine market. Over five billion searches are done each day on the site. But did you know...
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“So I’ve Signed Up on LinkedIn. What’s Next?”
A question I often get asked at social media conferences is, “Sure, I’ve signed up on LinkedIn. Hasn’t everybody by now? But now my account just sits there! What can I do with it?” LinkedIn is the...
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Mayors and Badges, Oh My! What is Foursquare?
You may heard your family and friends mention that they have “checked in” to earn “badges” or even become “mayor” of certain retail locations in your town. Huh? You may have even wondered what this...
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Get Help – with Yelp
You are going to visit our nation’s capital and are looking for information on places to go and things to see and do. But first, you want to find out the best place to park. So you open the internet...
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Real-World Lessons Learned from Creating a Facebook Page
Facebook has over one billion users, that’s one out of every seven people on the planet. Forty-eight percent of small businesses, some which don’t even have a Website, have created a Facebook page in...
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How to Successfully Start a New Insurance Agency
Starting an insurance agency from scratch is inherent with multiple challenges. In this interview, Joseph Puckett, currently President of Agency Operations at Craig Wiggins Allstate Agencies,...
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Two Successful Customer Service Case Studies from (Surprise!) the Airlines
A June 2013 report by the American Customer Satisfaction Index found that for the 70,000 Americans it surveyed, the only industries ranking below the airlines for customer service are subscription TV...
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Five Mistakes Ineffective Sales Presentations Make
As a master of ceremonies for CEO summits, I get to view dozens of sales presentations delivered by vendors to a gathering of these C-level executives. Vendors pay tens of thousands of dollars each to...
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You, Inc.: This is Your Future Talking
Standing at the bus stop after class, I notice an older gentleman who looks eerily familiar. “Excuse me, sir. Do I know you?” I ask. “Why, yes, you do. I am you – 30 years from now,” he replies....
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Why Sales Training Doesn’t Work
Here are two situations that sales organizations frequently face: Situation One: You have an under-performing salesperson. One day, you receive a brochure in the mail for a public sales training...
View ArticleGoogle Versus Bing
Do you use Google as your Internet search engine? According to ComScore, about 2/3rds of all searchers now do, followed by Bing with 18%. But which search engine is actually better? Let’s see what...
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Case Study: How Not To Handle A Social Media Crisis
The situation: Last evening a race-related company sponsored a quarter- and half-marathon for runners. Perhaps in a cost-saving move, the company limited the number of porta potties on hand. As a...
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A Clown With a Smile Upside Down
With the airport travel delays this week, I was able to conduct my own bit of marketing research. At Baltimore-Washington International Airport, I noticed the customers in line to buy food. The...
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Becoming a Blockbuster
Was this a typical Friday event for you? Would you drive to your neighborhood Blockbuster store, hoping to get a copy of the latest movie release before they would all be rented? And then you hoped you...
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